Ceremonial grade · first harvest · from Shizuoka, Japan
Make 7am the best part of your day.
Calm, steady energy and a two minute ritual that is yours. The matcha coffee drinkers switch to when the jitters and the 2pm crash stop being worth it.
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A café cup runs about $7. This is about $0.80 a serving on subscription. 50 servings a bag.
If you have felt wired but tired, a little jittery by 10am, then flat by mid afternoon, that is not you. That is coffee’s spike and crash curve. Your morning deserves better than a quick jolt that leaves you chasing a second cup.
Show me the switchCalm energy, the way mornings should feel
Caffeine
About 40mg. Real energy, no jolt.
L-theanine
The amino acid that keeps it calm and focused.
Together
4 to 6 hours of steady focus. No crash.
Same caffeine. A completely different ride.
Coffee: a big spike, then the 2pm crash.
Why it feels good
Calm focus, and 137x the antioxidants of green tea.
One ingredient, no sugar, no fillers. Just stone milled green tea leaves, whisked into a smooth cup that wakes you up without winding you up.
Start the switch
The two minute ritual
Romanticize your 7am.
A whisk, a favorite cup, a moment that is only yours before the day starts pulling. Hot in winter, iced over milk in summer. This is the part of coffee you actually miss, the ritual, done better and without the crash.
Begin tomorrow morning
The honest part
“Ceremonial grade” is not regulated. Ours is the real thing.
Anyone can print those words on a bag. Real ceremonial matcha shows up in the color and the taste: first harvest, shade grown, stone milled, from a single family farm in Shizuoka. Vibrant green, smooth, never bitter.
Taste the differenceSame caffeine, different ride
Matcha Sunday vs your morning coffee
| Matcha Sunday | Coffee | |
|---|---|---|
| Energy | Steady, 4 to 6 hours | Spike then slump |
| The 2pm crash | None | Common |
| Jitters | Calmed by L-theanine | Often |
| Antioxidants | 137x green tea | Minimal |
| Added sugar | None, one ingredient | Often in café drinks |
| Cost per cup | About $0.80 | About $7 at a café |
83% of 84 reviewers give it five stars. The most common word is simply “best.”
“The best matcha I’ve tried. Hot or iced, it is always perfect.”
Verified buyer“By far the best matcha I have ever tasted.”
Verified buyer“Hands down the best matcha I’ve had to date. Obsessed.”
Verified buyerThe math
Less than a dollar a morning.
Each bag is 50 servings. On subscription that is about $0.80 a cup, versus around $7 at a café. Subscribe and save up to 25 percent, with free shipping, and pause or cancel anytime.
Before you switch
Questions, answered
How much caffeine is in it?
About 40mg per serving, roughly half a cup of coffee, but released slowly so you get hours of steady focus instead of a spike.
Will it make me jittery or crash?
No. Matcha pairs caffeine with L-theanine, the amino acid that keeps the energy calm and even. That is the whole point of the switch.
Does it taste bitter or like grass?
No. Because it is first harvest and stone milled, the flavor is smooth and naturally sweet. Reviewers consistently call it the best they have had.
How do I make it?
Whisk about 1g with a little hot water for 60 seconds, then top with water or milk. Hot, or over ice for a latte. Two minutes start to finish.
Is it really ceremonial grade?
Yes. First harvest, shade grown, stone milled, from a single family farm in Shizuoka, Japan. One ingredient, nothing added.
Can I pause or cancel the subscription?
Anytime, in a couple of clicks. Subscriptions also include free shipping.
the sunday promise
See what the hype is about.
loved by matcha drinkers across the U.S.