Ceremonial grade matcha, from Japan
Cafe quality matcha, made at home.
about $1 a cup
50 lattes per pouch
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A cafe latte runs about $7. The same ceremonial grade, made at home, is about $0.80 a cup. 50 cups a pouch.
A daily matcha from a cafe runs about $7, which is roughly $200 a month for one drink a day. The thing is, cafe quality is not a place. It is the matcha. The same first harvest ceremonial grade, whisked at home in two minutes, comes to about a dollar a cup.
Show me the mathReal cafe quality, the calm kind of energy
Caffeine
About 40mg. Real energy, no jolt.
L-theanine
The amino acid that keeps it calm and focused.
Together
4 to 6 hours of steady focus. No crash.
Same caffeine. A completely different ride.
Coffee: a big spike, then the 2pm crash.
Why it is worth it
The good stuff a cafe charges $7 for.
One ingredient, no sugar, no fillers. Just stone milled green tea leaves with calm focus energy and 137x the antioxidants of green tea, whisked into a smooth cup at home for about a dollar.
Get my pouch
Two minutes, start to finish
Cafe quality, on your counter.
Whisk about 1g for 60 seconds, then pour over ice and milk for a latte that tastes like the one you used to pay $7 for. No line, no markup, no leaving the house.
Make one tomorrow
The honest part
Real ceremonial grade, the kind you can taste.
Ceremonial grade is not a regulated term, so the real thing shows up in the color and the taste. Ours is first harvest, shade grown, stone milled, from Japan. Vibrant green, smooth, never bitter. That is what makes it cafe quality.
Taste the differenceSame cup, very different price
Made at home vs the cafe
| Matcha Sunday at home | The cafe | |
|---|---|---|
| Cost per cup | About $0.80 | About $7 |
| A month of daily matcha | About $24 | About $200 |
| Grade | First harvest ceremonial, from Japan | Varies, often hidden |
| Added sugar | None, one ingredient | Often in cafe drinks |
| The 2pm crash | None | Common |
| The line | None, 2 minutes at home | Out the door at 8am |
Rated 4.84 out of 5 by 85 verified buyers. The most common word in the reviews is simply best.
“The best matcha I’ve tried. Hot or iced, it is always perfect.”
Nicole V, verified buyer“Tastes amazing, a nice smooth flavor. Perfect for matcha lattes.”
Yetzemani C, verified buyer“By far the best matcha I have ever tasted.”
D Smith, verified buyerThe math
We said about a dollar. It is closer to eighty cents.
Each pouch is 50 cups. One time that is about $0.80 a cup. On subscription it is closer to $0.60, with up to 25 percent off and free shipping, and you can pause or cancel anytime.
Before you switch
Questions, answered
Is it really about a dollar a cup?
Yes. Each pouch is 50 cups and a single pouch is $39.99, so that is about $0.80 a cup. On subscription it is closer to $0.60. A cafe latte is around $7.
How much caffeine is in it?
About 40mg per serving, roughly half a cup of coffee, but released slowly so you get hours of steady focus instead of a spike.
Does it taste bitter or like grass?
No. Because it is first harvest and stone milled, the flavor is smooth and naturally sweet. Reviewers consistently call it the best they have had.
How do I make a cafe style latte at home?
Whisk about 1g with a little hot water for 60 seconds, then pour over ice and your milk of choice. Two minutes start to finish, no line.
Is it really ceremonial grade?
Yes. First harvest, shade grown, stone milled, from Japan. One ingredient, nothing added.
Can I pause or cancel the subscription?
Anytime, in a couple of clicks. Subscriptions also include free shipping and up to 25 percent off.
the matcha math
Cafe quality. About a dollar a cup.
Rated 4.84 out of 5 by 85 verified buyers.