Bowl of vivid green whisked matcha with bamboo whisk and traditional sweet served at a Japanese tea ceremony
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What Happens in a Japanese Tea Ceremony: A Simple Guide for Matcha Lovers

A Japanese tea ceremony is a choreographed gathering where a host prepares matcha for guests through a precise sequence: arrival, purification, sweets, whisked tea, and appreciation of the utensils...

considerationSide by side comparison of thick glossy koicha and frothy whisked usucha matcha in two ceramic bowls showing the koicha vs usucha difference

Koicha vs Usucha: The Two Ways to Whisk Matcha and When to Use Each

Koicha and usucha are the two traditional preparations of matcha from Japan. Koicha is a thick, glossy tea made by slowly kneading about 4 grams of matcha into 30 to 40 ml of water. Usucha is a thi...

awarenessIced matcha latte in a tall clear glass with vivid jade green matcha and milk over ice next to matcha flavored Japanese sweets on a light wood surface showing how Japanese people drink matcha every day

How Japanese People Actually Drink Matcha Every Day

Most Japanese people do not whisk matcha in a tea ceremony each morning. Instead, they grab matcha lattes from convenience stores, eat matcha flavored sweets and desserts, and use culinary grade ma...